William Hill Review 2024

This William Hill review will analyse everything about the betting site, including bonuses, payment methods, customer support and betting markets.

A well-known name in the UK due to its large chain of betting shops, William Hill is synonymous with sports betting. The company has operated wagering websites since 1998, so it’s fair to say they know about running a sportsbook.  Stick with us to find out more!

William Hill

5 / 5
Deposit €10 get €30 in free bets
PROS
  • Wide range of sports betting markets
  • Competitive odds on top sports
  • Low deposit and withdrawal limits
  • Plenty of innovative betting features
  • Good choice of payment options
CONS
  • No cryptocurrency options
  • Website design is not the most attractive
  • Smaller than average welcome offer
  • Bonuses 93%
  • Sportsbook 96%
  • Mobile App 98%
  • Banking 82%

Bonus & Promotions At William Hill

Bonuses and offers are an important part of what makes up a good betting site today. Happily, our expert team working on this William Hill review discovered that the bookmaker offers a really wide range of sports betting promotions.

Among the various William Hill promotions are daily offers like Scratch of the Day, predictor games, such as Free or 4 and cashback deals. Horse racing fans will enjoy the range of specials specific to the sport of kings, while fans of multiple bets will enjoy the Acca Club. Let’s take a more detailed look at some of the William Hill bonuses and promotions.

Welcome Bonus

The William Hill sports betting welcome bonus is not the biggest out there, but it’s certainly not bad either. New customers qualify for a £/€30 free bet bundle when they place a £/€10 bet. To collect the bonus, remember to use the bonus code H30 when filling out the registration form.

RANKBOOKMAKERBONUSFEATURES

Deposit €10 get €30 in free bets

T&Cs Apply | 18+

begambleaware.org | Play responsibly

  • Min odds 1.50
  • Min bet €10
  • No max cashout
  • Paid as 2x€15

Play now

Acca Club

If you enjoy a weekend football accumulator, this is the promotion for you. Spend £/€20 on accas (three or more selections) in a week and you’ll earn a free £/€5 bet the following Monday. It’s that simple!

RANKBOOKMAKERBONUSFEATURES

Get free €5 every Monday

T&Cs Apply | 18+

begambleaware.org | Play responsibly

  • Stake €20 to qualify
  • Must have three or more selections
  • Min combined odds 4.00

Play now

Loyalty Scheme

Will Hill doesn’t offer a loyalty program for its sports betting players. There is the WilliamHill Casino Club, which allows casino players to accumulate reward points which can later be cashed in for various goodies. There is also the William Hill Plus card, which provides sports bettors with occasional betting bonuses among other features. But this is at the company’s discretion and it doesn’t function in the manner of a traditional VIP program.

Betting Markets and Odds At William Hill

Possibly the most important part of our William Hill review, this section looks at the actual betting product. You won’t be disappointed with our findings. This bookmaker has a terrific range of betting markets and some extremely competitive odds.

The betting product makes use of Sportradar feeds. Arguably the top sports betting data supplier in the world, they provide odds and markets for 900 sportsbooks in over 120 countries. As a result of this partnership, William Hill features thousands of markets across more than 30 different sports. Let’s take a look at some of the most popular.

Football

The William Hill football betting product is one of the most comprehensive of any UK bookmaker. There are over 200 betting markets per match during the season, in every country from Argentina to Zambia. William Hill odds are competitively priced too, at around 105% on top football competitions like the English Premier League.

Hockey

When it comes to ice hockey, William Hill betting odds are some of the best in the industry. NHL match winner markets, for instance, tend to be priced up around 103%. You will notice on odds comparison sites that this bookmaker frequently offers the best prices.

Horse Racing

The horse racing product at this popular betting site is very good. William Hill UK punters particularly enjoy it, due to the sport’s popularity in Britain. On top of competitive odds and daily special markets, there’s also a comprehensive racing streaming service

Tennis

The odds on top tennis competitions like Wimbledon tend to be around 105%, which compares well against other bookmakers. In-play tennis events feature as many as 50 different markets, giving punters plenty to get their teeth into.

Esports

William Hill sports betting extends far beyond traditional betting markets like football, tennis and cricket. The bookmaker has really been ahead of the curve when it comes to the growing popularity of esports. Top events in the world of eFootball and FIFA are well covered here, with competitive odds. Not to mention League of Legends, CS:GO and DOTA2.

Betting Features At William Hill

Another key section of our William Hill review concerns the betting features offered by this particular bookie. We found that William Hill is an innovative betting site, with many of the latest technological gizmos and gadgets. Let’s look at the main products.

Cashout

This popular feature has become an industry standard since Betfair brought it to the party back in 2011. While researching this William Hill review, we discovered both full and partial cashout, giving punters maximum flexibility. The product is called “Cash In” at William Hill.

Build #YourOdds

For a long time, William Hill has allowed players to request customised bets on social media using #YourOdds. Nowadays, this feature has its own section on the betting site, to compete with other bookmakers offering a Bet Builder product.

Combination Bets

You can cover multiple permutations in your betslip all at once, with a range of combination bets. Perhaps the best known example is a Lucky 15. This is made up of four single bets, six doubles, four trebles and a fourfold accumulator. 

Enhanced Odds

Every day the traders pick out special boosted odds bets for a range of different sports, to include on the WilliamHill website. These unique wagers have their regular odds enhanced, allowing you to win more money.

In-Play Betting

The live betting console at William Hill is well designed and very easy to use. The number of betting markets on offer is higher than average and the odds are competitive. In-Play betting at William Hill is an excellent experience.

William Hill Plus

This innovative product links your William Hill betting app and online account with the retail betting shop experience. You can use the William Hill Plus card to place bets in store with your online balance. It also allows you to track the progress of bets, withdraw cash and collect bonuses.

Deposits and Withdrawals At William Hill

The William Hill betting site offers a really wide selection of payment methods. We’ll take a look in detail shortly, but all the options you’d expect to see, like e-wallets, bank transfers and debit cards, are present. 

The minimum deposit and withdrawal limits are low, meaning that even the most casual punters are welcome. And you needn’t worry about the security of your deposits and withdrawals either. Our William Hill review team found that the site uses SSL encryption technology to protect your sensitive data.

Debit and Credit Cards

Although William Hill UK bettors are not allowed to use credit cards, international customers like us here at Betyep.com do have this option. The usual debit and credit card brands are present: Visa, Mastercard, Maestro and Diners Club. 

A low minimum deposit of just £/€5 ensures that everyone can bet at William Hill, not just the high rollers. Deposits hit your account instantly, while withdrawals take between one and three days. Unless you use Visa Direct, in which case it’s just four hours.

E-Wallets

All of the big name e-wallets are present at William Hill, though Neteller and Skrill are not open to William Hill UK customers. However, PayPal and Apple Pay are among the options for both British customers and those outside of the UK.

When withdrawing to an e-wallet, your money will be released within 24 hours. A low minimum withdrawal of only £/€5 is a big plus point. The minimum deposit amount is not exactly high either, at £/€10.

Bank Transfers

Fast bank transfers are available for William Hill punters wishing to deposit and withdraw. Again, the limits are low: £/€10 minimum deposit and just £/€5 for withdrawals. Deposits will be instant, though withdrawals can take up to five days to hit your bank account.

Other payment providers that facilitate such transfers are available to customers in certain territories, too. Trustly, Safety Pay and Giropay are just a few of the many examples.

William Hill Payment Methods

Payment MethodMin Deposit / Max DepositMin Withdrawal / Max WithdrawalDeposit Time / Withdrawal Time
€/£/$5 / €/£/$99,000
€/£/$5 / €/£/$33,000
Instant / 4 hours
€/£/$5 / €/£/$99,000
€/£/$5 / €/£/$33,000
Instant / 4 hours
€/£/$5 / €/£/$99,000
€/£/$5 / €/£/$33,000
Instant / 4 hours
€/£/$10 / €/£/$5000
€/£/$10 / €/£/$9,999
Instant / Instant
€/£/$10 / €/£/$200
N/A / N/A
Instant / N/A
€/£/$10 / €/£/$12,000
N/A / N/A
Instant / N/A
€/£/$10 / €/£/$5,500
€/£/$10 / €/£/$5,500
Instant / 0-1 days
€/£/$10 / €/£/$80,000
€/£/$5 / €/£/$80,000
Instant / 0-1 days
€/£/$10 / €/£/$25,000
€/£/$5 / €/£/$25,000
Instant / 0-1 days
€/£/$10 / €/£/$8,400
€/£/$5 / €/£/$300,000
Instant / 0-1 days
€/£/$10 / €/£/$10,000
€/£/$5 / €/£/$20,000
Instant / 3-5 days
€/£/$5 / €/£/$99,000
N/A / N/A
Instant / N/A
€/£/$10 / €/£/$10,000
€/£/$25 / €/£/$100,000
Instant / 3-5 days

Interface and Design

In every sportsbook review, we’ll look at the layout of the betting site. Our first impression while conducted this William Hill review is that there’s a lot going on, so it seems a little cluttered at first. But you quickly realise that the navigation menu is actually extremely clear and finding the matches you want to bet on is straightforward.

The colour scheme and design of the site is not likely to win any awards. On the other hand it’s clean and everything just works the way it should. The William Hill log in and registration process is quick and simple, while the interface in general is very user friendly.

William Hill Mobile App

Hand holding a mobile phone with William Hill betting app

The William Hill betting app is incredibly easy to use, with a nice clean layout and fast page loading times. There are links to download the app, which is available for both iOS and Android, included in the footer of the mobile site.

All of the features found on the desktop version of the William Hill betting site are also available on the native app. That includes the full range of betting markets, bonuses and special William Hill promotions, as well as features like Cash In and the bet builder #YourOdds.

Customer Support At William Hill

Professional and helpful customer support is an underrated feature of a sports betting site. While researching this William Hill review, we learned that the bookmaker has some of the best customer service agents in the business. 

Support is available 24/7 via live chat plus many other channels, including telephone, social media, email and a comprehensive FAQ. Response times are quick and the staff are both helpful and friendly. Support is also available in Russian, Chinese, Japanese and various European languages.

Live Streaming At William Hill

The William Hill TV streaming service is comprehensive to say the least. It allows you to watch all UK and international horse and dog races, whenever you place a small bet. But it covers dozens of other sports too, as long as you have money in your betting account. Football, tennis and ice hockey are just a few examples of the sports available to stream.

Pros & Cons

PROS
  • Wide range of sports betting markets
  • Competitive odds on top sports
  • Low deposit and withdrawal limits
  • Plenty of innovative betting features
  • Good choice of payment options
CONS
  • No cryptocurrency options
  • Website design is not the most attractive
  • Smaller than average welcome offer

Responsible Gambling At William Hill

No William Hill review would be complete without a look at how the company handles its social responsibilities. Upon researching, we found the site to be extremely good in this area. There’s a very wide range of options to support problem gamblers, starting with GAMSTOP, the UK’s National Online Self Exclusion Scheme.

Aside from self-exclusion, there are various other William Hill betting controls available too. These include deposit limits, session length reminders, a time out facility and the ability to block specific products, such as casino or bingo. Furthermore, William Hill safe gambling page offers a variety of guides on how to avoid problem gambling.

William Hill Other Products

Away from sports betting, the William Hill casino is one of the better products offered by a UK-based bookmaker. The live casino is powered by gaming giants Playtech and Evolution Gaming, ensuring a world class live dealer experience. While the regular casino also features many of the industry’s top, award-winning software suppliers.

The Vegas section of the site is home to hundreds of William Hill games such as slots and scratchcards. You’ll also find poker, bingo and progressive jackpot slots at what is an extremely comprehensive wagering site.

William Hill FAQ’s

Betting sites don’t come much safer than William Hill. The bookmaker is licensed and regulated by both the MGA and the UK Gambling Commission. Additionally, the site uses SSL security and extremely reputable payment providers.

In preparing this William Hill review, our expert team found that thousands of markets are available every day. A single William Hill football match can provide as many as 650 betting opportunities, for instance.

Yes! While researching this William Hill review, we discovered that their cashout facility is actually called “Cash In”. You can cash your bet in fully or partially, whichever you prefer.

Absolutely. The mobile version of the William Hill website is compatible with all smartphone and tablet devices. There is also a native William Hill app for both iOS and Android devices.

The William Hill Plus card is a convenient way to withdraw money directly from your online account by visiting retail stores. It also allows you to easily pay for bets, track their progress and receive exclusive bonuses.

Our Verdict of William Hill

Over the course of this William Hill review, we have really come to understand why this bookmaker is so popular. With a wide range of betting markets, far more than the average betting site, there’s something for everyone to enjoy. 

When you throw in the innovative features such as William Hill Plus, Build #YourOdds and Cash In, the product offering is extremely strong. But don’t just take it on trust. Discover William Hill for yourself today!

Did you like this William Hill Sportbook review?

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In addition, if you sign up and register on our website you can participate in our monthly betting tournament where you can win real cash prizes every month. We also got a Betyep community forum where you can engage and discuss topics with other Betyepers.